Getting a handle on social MDM

Since this is the first work related post for a while, it’s probably a good idea to drop in the usual disclaimer as a reminder: “The postings on this site are my own and don’t necessarily represent IBM’s positions, strategies or opinions.”

Anyway, I recently spotted an MDM enhancement request, Improve Better support for social handle support, and it seemed odd that there wasn’t already something in the data model that could do a better job than using misc values. There are probably several options but I think this is what I’d do…

Add a new “Social Network” contact method category, and associated contact method types, for example: “Twitter”, “LinkedIn”, etc. Here’s what those look like in the Business Admin UI:

Now you can just add social network contact methods in the same way as you would for telephone numbers and email addresses, which means you get all the standard functionality you’re likely to need.

For example, here’s what an example getPerson response looks like with my Twitter and LinkedIn details:

<?xml version="1.0" encoding="UTF-8"?>
<TCRMService xmlns="http://www.ibm.com/mdm/schema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.ibm.com/mdm/schema MDMDomains.xsd">
    <ResponseControl>
        <ResultCode>SUCCESS</ResultCode>
        <ServiceTime>17</ServiceTime>
        <DWLControl>
            <requesterName>mdmadmin</requesterName>
            <requesterLanguage>100</requesterLanguage>
            <requesterLocale>en</requesterLocale>
            <userRole>mdm_admin</userRole>
            <requesterTimeZone>EST5EDT</requesterTimeZone>
            <requestID>247353</requestID>
        </DWLControl>
    </ResponseControl>
    <TxResponse>
        <RequestType>getPerson</RequestType>
        <TxResult>
            <ResultCode>SUCCESS</ResultCode>
        </TxResult>
        <ResponseObject>
            <TCRMPersonBObj>
                <PartyId>531938348064117624</PartyId>
                <DisplayName>James Taylor</DisplayName>
                <PartyType>P</PartyType>
                <CreatedDate>2013-11-03 07:10:40.909</CreatedDate>
                <PartyLastUpdateDate>2013-11-03 07:10:41.175</PartyLastUpdateDate>
                <PartyLastUpdateUser>mdmadmin</PartyLastUpdateUser>
                <PartyLastUpdateTxId>153838348064091041</PartyLastUpdateTxId>
                <PersonPartyId>531938348064117624</PersonPartyId>
                <PartyActiveIndicator>Y</PartyActiveIndicator>
                <PersonLastUpdateDate>2013-11-03 07:10:41.767</PersonLastUpdateDate>
                <PersonLastUpdateUser>mdmadmin</PersonLastUpdateUser>
                <PersonLastUpdateTxId>153838348064091041</PersonLastUpdateTxId>
                <TCRMPartyAddressBObj>
                    <PartyAddressIdPK>537638348082796792</PartyAddressIdPK>
                    <PartyId>531938348064117624</PartyId>
                    <AddressId>539338348085784022</AddressId>
                    <AddressUsageType>3</AddressUsageType>
                    <AddressUsageValue>Business</AddressUsageValue>
                    <StartDate>2013-11-03 07:13:47.966</StartDate>
                    <PreferredAddressIndicator>Y</PreferredAddressIndicator>
                    <AddressGroupLastUpdateDate>2013-11-03 07:14:17.854</AddressGroupLastUpdateDate>
                    <AddressGroupLastUpdateUser>mdmadmin</AddressGroupLastUpdateUser>
                    <AddressGroupLastUpdateTxId>537038348085749779</AddressGroupLastUpdateTxId>
                    <LocationGroupLastUpdateDate>2013-11-03 07:14:17.839</LocationGroupLastUpdateDate>
                    <LocationGroupLastUpdateUser>mdmadmin</LocationGroupLastUpdateUser>
                    <LocationGroupLastUpdateTxId>537038348085749779</LocationGroupLastUpdateTxId>
                    <TCRMAddressBObj>
                        <AddressIdPK>539338348085784022</AddressIdPK>
                        <ResidenceType>11</ResidenceType>
                        <ResidenceValue>Office</ResidenceValue>
                        <AddressLineOne>IBM UK Ltd</AddressLineOne>
                        <AddressLineTwo>Hursley Park</AddressLineTwo>
                        <City>Winchester</City>
                        <ZipPostalCode>SO21 2JN</ZipPostalCode>
                        <CountryType>183</CountryType>
                        <CountryValue>Great Britain and N Ireland</CountryValue>
                        <AddressLastUpdateDate>2013-11-03 07:14:17.839</AddressLastUpdateDate>
                        <AddressLastUpdateUser>mdmadmin</AddressLastUpdateUser>
                        <AddressLastUpdateTxId>537038348085749779</AddressLastUpdateTxId>
                    </TCRMAddressBObj>
                </TCRMPartyAddressBObj>
                <TCRMPartyContactMethodBObj>
                    <PartyContactMethodIdPK>533238348104476375</PartyContactMethodIdPK>
                    <PartyId>531938348064117624</PartyId>
                    <ContactMethodId>534438348104476393</ContactMethodId>
                    <ContactMethodUsageType>10</ContactMethodUsageType>
                    <ContactMethodUsageValue>LinkedIn</ContactMethodUsageValue>
                    <SolicitationIndicator>N</SolicitationIndicator>
                    <StartDate>2013-11-03 07:17:24.762</StartDate>
                    <ContactMethodGroupLastUpdateDate>2013-11-03 07:17:24.778</ContactMethodGroupLastUpdateDate>
                    <ContactMethodGroupLastUpdateUser>mdmadmin</ContactMethodGroupLastUpdateUser>
                    <ContactMethodGroupLastUpdateTxId>535838348104476350</ContactMethodGroupLastUpdateTxId>
                    <LocationGroupLastUpdateDate>2013-11-03 07:17:24.762</LocationGroupLastUpdateDate>
                    <LocationGroupLastUpdateUser>mdmadmin</LocationGroupLastUpdateUser>
                    <LocationGroupLastUpdateTxId>535838348104476350</LocationGroupLastUpdateTxId>
                    <TCRMContactMethodBObj>
                        <ContactMethodIdPK>534438348104476393</ContactMethodIdPK>
                        <ReferenceNumber>http://www.linkedin.com/in/taylorjm</ReferenceNumber>
                        <ContactMethodType>3</ContactMethodType>
                        <ContactMethodValue>Social Network</ContactMethodValue>
                        <ContactMethodLastUpdateDate>2013-11-03 07:17:24.762</ContactMethodLastUpdateDate>
                        <ContactMethodLastUpdateUser>mdmadmin</ContactMethodLastUpdateUser>
                        <ContactMethodLastUpdateTxId>535838348104476350</ContactMethodLastUpdateTxId>
                    </TCRMContactMethodBObj>
                </TCRMPartyContactMethodBObj>
                <TCRMPartyContactMethodBObj>
                    <PartyContactMethodIdPK>539138348072352465</PartyContactMethodIdPK>
                    <PartyId>531938348064117624</PartyId>
                    <ContactMethodId>532838348072329035</ContactMethodId>
                    <ContactMethodUsageType>9</ContactMethodUsageType>
                    <ContactMethodUsageValue>Twitter</ContactMethodUsageValue>
                    <PreferredContactMethodIndicator>Y</PreferredContactMethodIndicator>
                    <StartDate>2013-11-03 07:12:03.523</StartDate>
                    <ContactMethodGroupLastUpdateDate>2013-11-03 07:12:03.57</ContactMethodGroupLastUpdateDate>
                    <ContactMethodGroupLastUpdateUser>mdmadmin</ContactMethodGroupLastUpdateUser>
                    <ContactMethodGroupLastUpdateTxId>536538348072325964</ContactMethodGroupLastUpdateTxId>
                    <LocationGroupLastUpdateDate>2013-11-03 07:12:03.523</LocationGroupLastUpdateDate>
                    <LocationGroupLastUpdateUser>mdmadmin</LocationGroupLastUpdateUser>
                    <LocationGroupLastUpdateTxId>536538348072325964</LocationGroupLastUpdateTxId>
                    <TCRMContactMethodBObj>
                        <ContactMethodIdPK>532838348072329035</ContactMethodIdPK>
                        <ReferenceNumber>@jtonline</ReferenceNumber>
                        <ContactMethodType>3</ContactMethodType>
                        <ContactMethodValue>Social Network</ContactMethodValue>
                        <ContactMethodLastUpdateDate>2013-11-03 07:12:03.289</ContactMethodLastUpdateDate>
                        <ContactMethodLastUpdateUser>mdmadmin</ContactMethodLastUpdateUser>
                        <ContactMethodLastUpdateTxId>536538348072325964</ContactMethodLastUpdateTxId>
                    </TCRMContactMethodBObj>
                </TCRMPartyContactMethodBObj>
                <TCRMPersonNameBObj>
                    <PersonNameIdPK>533538348064198718</PersonNameIdPK>
                    <NameUsageType>7</NameUsageType>
                    <NameUsageValue>Preferred</NameUsageValue>
                    <PrefixType>14</PrefixType>
                    <PrefixValue>Mr.</PrefixValue>
                    <GivenNameOne>James</GivenNameOne>
                    <StdGivenNameOne>JAMES</StdGivenNameOne>
                    <LastName>Taylor</LastName>
                    <StdLastName>TAYLOR</StdLastName>
                    <PersonPartyId>531938348064117624</PersonPartyId>
                    <StartDate>2013-11-03 07:10:41.986</StartDate>
                    <PersonNameLastUpdateDate>2013-11-03 07:10:41.986</PersonNameLastUpdateDate>
                    <PersonNameLastUpdateUser>mdmadmin</PersonNameLastUpdateUser>
                    <PersonNameLastUpdateTxId>153838348064091041</PersonNameLastUpdateTxId>
                    <LastUpdatedBy>mdmadmin</LastUpdatedBy>
                    <LastUpdatedDate>2013-11-03 07:10:41.986</LastUpdatedDate>
                </TCRMPersonNameBObj>
                <DWLStatus>
                    <Status>0</Status>
                </DWLStatus>
            </TCRMPersonBObj>
        </ResponseObject>
    </TxResponse>
</TCRMService>

Does that sounds sensible? Are there any enhancements? For example, I wonder about standardization: I put an ‘@’ on my Twitter ID, but I can easily imagine several variations ending up in there. I’ll leave that as an exercise for another day!

Check out the MDM Developers community for much more useful MDM related posts, forums and other resources.

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My first social media policy

Despite seriously considering deleting my Facebook profile in the past, I haven’t managed it, yet. The downsides are still just about outweighed by the way I use Facebook, i.e. very little. That’s my choice though and after a conversation in the canteen recently, I started wondering whether it was right to effectively start building up a social media profile for someone before they’ve even been born!

Despite Google’s unhelpful profile name policy, Eric Schmidt apparently commented that young people may need to disassociate themselves from a trail of embarrassment online by changing their names. I can see his point, but wouldn’t it be worse if your dad had created a Facebook profile for you?! You’d need to change your name at least twice!

So, given it’s not possible to control information on Facebook, we’ve decided to try and avoid putting anything there on behalf of the bump. Not that we’re picking on Facebook- we’ll be avoiding posting anything on the other social networking sites too. This is a bit of an experiment at the moment, along with the whole (very wide) parental minefield, so the bump’s social media policy may evolve over time. For a start it needs a better codename!

We do still want to annoy at least a few people with news and photos when bump’s big day finally arrives though, so we’ll be sending out announcements via ‘old fashioned’ electronic mail and Short Message Service. (And there will definitely not be any live blogging!)

Facebookicide

I’ve been considering closing my Facebook account for a while now, and after chatting to a few people about antisocial software at the weekend I’ve started to wonder whether to actually do it. Ironically I was talking about leaving Facebook at a party organised on Facebook, and I think the event organising bit is the feature I would miss the most.

So, how do you leave Facebook? Aside from the technicalities of finding a delete option that is, and confirming a few times that yes I really do want to delete. I still value the connections I’ve made, or rediscovered, through Facebook, so to start with there’ll be some exercise in pulling out all the good eggs and keeping track of them some other way.

Photo © themonnie cc by-sa 2.0

Finding alternatives is partly what’s pushing me to make the jump. 2011 is my year of paper, so that’s one option, but not an especially interesting one. Another is to continue to add business contacts to LinkedIn; I already started to counter work related Facebook requests with a LinkedIn invite. That is just moving from one walled garden to another though and, while the new garden may have less annoying farm animals in, it would be nice to leave the silos behind. I wonder if the semantic web can come to the rescue.

Then there’s a choice of which exit to use. A few alternatives I can think of:

• Don’t look directly at it – stop logging in but leave everything there. Perhaps a bit to tempting too pop back in now and then, which isn’t that different to my current use of Facebook.
• Just jump and hope the parachute opens – delete my account (if that’s possible!) without any warning. It doesn’t seem quite right to cut and run that suddenly, and there’s a chance I could lose touch with a few people.
• Invite people to a ‘goodbye’ event – could even make it a real event in a pub, which would be a bonus!
• Delete everything on the profile but leave it there – just in case…
• Create a page/group instead – i.e. leave some place holder behind, with a signpost to this blog etc

What are the disadvantages of leaving Facebook though? I don’t want to be too hasty. It is good to hear how people are doing, but I do wonder whether I’ve been worse at keeping in touch with friends properly as a result of being able to take a quick look online instead. I have an idea that at least some of the pull for staying is just the thought that you might be missing out in some way. (In most respects I think that’s just an illusion.) Having said that, Facebook events are quite a nice way to organise get togethers…

Decisions, decisions. Should I stay, or should I go?

Update: ten more good reasons to leave, but the chances are I’ll still be using Facebook this time next year! (28 December 2012)

The IET gets sociable

I recently read Yes, we can twitter while catching up on some E&T reading. Probably the most interesting bit for me was seeing @TheIET is also on twitter, so I tore off the bottom of the page with the link on to check out. Web 0.1 bookmarking then; I still like reading on paper.

The IET twitter account doesn’t look like it’s progressed beyond getting their brand on there; they don’t follow anyone, have a surprisingly small 168 followers and don’t seem to be talking to anyone. Still, hopefully it’s just a small beginning and, amongst the links to their web site, I did spot a press release about the launch of the new IET social networking site! That news somehow passed me by until now, so I’ve been investigating to see what it offers. To start with, I have yet another profile, which is not a big surprise. Earlier today I was scratching my head over a spiced up developerWorks profile. It has a bookmarking service which, for anyone in the IET new to such things is great. While I already use delicious for my own bookmarks, IET Discover combines bookmarks with groups, in what looks quite a similar way to Lotus Connections. There’s already a good selection of groups, although I’ve not found any that appear that active yet. Groups have always been a bit of a mystery to me in things like Facebook, never quite fulfilling their apparent potential, mostly ending up little more than a way to tag yourself as being interested in something.

Talking of tagging, from what I can tell on first look, I can tag my own profile, but other people can’t tag me, which seems like a missed opportunity. I think there’s much more value in tagging other people. In networks where you can tag yourself, I tend to have a poor attempt to start with, and then never return to keep the tags up-to-date.

And finally, I can watch people… except so far I’ve not found anyone to watch. I’m guessing it’s much like adding people to your delicious network.

Overall, it’s an interesting foray into the world of social networking. Like LinkedIn, it has a more professional focus, but it feels more limited by association with a single professional body. With recent homecamp, arduino and related projects in mind, I joined the electronic circuits group, but there are already more established social networks around those topics, whether IET members or not. Having said that, I think there is a place for more focused social networks. For example, I’m a big fan of developerWorks, where I’ve been trying to get some momentum for a community around the MDM Workbench, which is after all a pretty niche topic. So IET Discover looks interesting, and it has the potential to get me more involved in the IET. Time will tell how it turns out… maybe @TheIET will share their view…