“Energy Recovery Facility”

Had to share this brilliant piece of rebranding from the local council on a leaflet about recycling. Apparently non recyclable waste is sent to…

“one of our three Energy Recovery Facilities which generate enough electricity to power 37,000 homes”

Call me old fashioned but I’m sure Energy Recovery Facilities used to be called something a little less salubrious. Still this new name sounds much more scientific, and how could anyone get upset about having one in their back yard when they look this good?  (Which reminds me about plans to drill for oil in my back garden. I believe the council threw out plans to drill for it on their land near my house but I figure I should be able to get to it from my garden!)

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